How A Skeptical Rancher, Aided By An Outdoors Brand, Turned Climate Friendly

Lani Estill’s family ranches on thousands of acres in Modoc County on the border of Nevada and California. Her operation, Bare Ranch, sits in a place called Surprise Valley. It’s a beautiful, almost forgotten place “Where the West still lives” — that’s the county’s motto. “We have things going on here that you just don’t […]